East Anglia’s prime shopping centre, intu Chapelfield in Norwich, has secured leases with Pandora and Swarovski.

Recent research by international real estate advisor Savills showed jewellery brands were the top consumer demand during the first quarter of 2015. Following this intu Chapelfield wanted to add to its jewellery offering  by securing popular fashion brands Pandora and Swarovski.

The new 2,800 sq ft Pandora shop will be on the upper mall on a 10 year lease, adjacent to Schuh, Hollister, Apple and Monsoon. The Swarovski store, also on the upper mall level, is to open in a 1,000 sq ft unit on a 10 year lease as well.


The shopping centre already features Beaverbrooks, H Samuel, Fraser Hart and Thomas Sabo.

Intu Chapelfield has an annual footfall of 12 million, making it the prime pitch for the region and the main fashion destination for the city of Norwich, which was ranked second in the CACI top 100 UK retail locations. With a broad mix of fashion and lifestyle, the centre attracts major international brands as well as many casual dining choices to increase dwell time, benefiting retailers so their businesses can flourish. 55% of customers to intu Chapelfield are ABC1.

Rebecca Ryman, regional director of intu, says: “In addition to a 1.1 million catchment, intu Chapelfield benefits from a very high number of day visitors and tourists to the city. Norwich has more tourists than destinations such as York and Bristol. Add to that the large student population, and the appeal for retailers opening at intu Chapelfield becomes clear.”

The agents for intu Chapelfield are Lunson Mitchenall and Francis Darrah Chartered Surveyors. Agent for the Pandora store was Stephen Kane & Co with Harper Dennis Hobbs for the Swarovski store.