Staff to use tablets in store to showcase diamonds to customers.
De Beers has launched a new service called Forever, For You, introducing iPads to its stores to allow staff to design rings for clients live on screen.
The service allows customers to choose from various styles of ring and have it designed before them on an iPad, with a choice of diamonds including round brilliant cut, princess cut and emerald cut diamonds in a wealth of colours and carat weights.
The bespoke iPad program was created by mobile solutions company Somo, allowing users to compare diamonds side-by-side on screen, using the De Beers Iris technology, which enables users to view diamonds in detail on a screen.
Using the Forever, For You app, customers can select a shortlist of designs, share ideas with loved ones and place an order to have a ring made for them.