NEW YORK, NY - NOVEMBER 09: Republican president-elect Donald Trump and his daughter Ivanka Trump embrace after delivering his acceptance speech at the New York Hilton Midtown in the early morning hours of November 9, 2016 in New York City. Donald Trump defeated Democratic presidential nominee Hillary Clinton to become the 45th president of the United States. (Photo by Chip Somodevilla/Getty Images)

Ivanka Trump has blurred the lines between professional and political as she has used an appearance with her father during his first television interview as president-elect to promote her jewellery brand.

The New York Times reports that a group of journalists, including reporters from within their offices, recieved an email from Ivanka Trump Fine Jewelry, entitled ‘Style Alert’. The contents of the email showcaseed Ivanka Trump wearing her “favourite bangle”, worth $10,800, on ’60 Minutes’ and asked recipients to share this with clients.

While this may not seem like a big deal as many jewellery brands will highlight to journalists celebrities adorned with their jewels, what was particularly peculiar is that the email was sent from the Ivanka Trump Fine Jewelry’s vice president for sales – a person who works with wholesale partners, rather than on the communications office.


The episode raises questions about where the line between Trump’s public service as president and his and his children’s private enterprises will be drawn.

This is not the first time Ivanka Trump’s brands have used her role in her father’s political career for marketing purposes. Earlier this year Ms Trump’s fashion line used social media to promote her look at the Republican National Convention speech – where she wore her own brand dress, shows and jewellery.

Reportedly the dress sold out within 24 hours.

According to the NY Times Abigail Klem, president of the Ivanka Trump brand, spoke out about the email and said the brand is currently making adjustments post-election and the team behind it are “proactively discussing new policies and procedures”.

While there is no law preventing presidents from continuing to have  their own businesses, a ruling does forbid the use of likenesses of the presidential seal for promotional purposes.

With this law in mind American’s feel the email was “ethically blurry”.