Cherry Soda, a jeweller in south-west Scotland, has had to order more stock of the iXXXi brand after only days of selling.

The iXXXi brand, a Watchit11 company selling rings and other jewellery, is recently new to the UK but has built a successful operating through distributors in 16 different countries.

Its second UK stockist, Cherry Soda in Ayr in Scotland, has now reordered more products after its first batch sold out within days, iXXXi revealed.


Cherry Soda store owner, Lizzie Bell, commented: “We love the iXXXi rings as it is something fresh, new and creative.

“Our clients love the fact they can design their own rings and people are coming in especially to see the concept and they are buying.

“Once I had seen the rings on social media we knew the brand was the right fit for us.

“Cherry Soda is extremely optimistic about the future. Due to demand we have already put in our second order.”