Reading-based Jacobs the Jewellers has completed its year-long 70th anniversary fundraising campaign.

Over the last 12 months, the independent jewellery retailers has been completely an action-packed ‘Seventy for Seventy’ fundraising itinerary – bidding to raise £70,000 for the Royal Berks Charity during its big anniversary year.

Jacobs the Jewellers beats its ambitious target before the year-long itinerary ended, and in the end were able to present the Royal Berks Charity with a cheque for £93,588.94.


A series of events over the year helped the Jacobs team raise funds for a new surface guided radiotherapy machine in the Berkshire Cancer Centre, part of the Royal Berkshire Hospital NHS Foundation Trust.

Events included sky diving, a local business raffle, a black-tie gala dinner, and special anniversary jewellery designs to name but a few.

The cheque was presented by the owners of the business, Adam, Adrienne and Ian Jacobs, to Steve McManus, the chief executive of the Royal Berkshire Hospital at a reception last night. The family were joined by enthusiastic supporters and friends during the evening as well as representatives from the Royal Berkshire Hospital.

The jeweller reports: “We’re absolutely amazed by this amount and so happy about it. When we set out to raise £70,000 for our 70th, we thought it was a big challenge. It wasn’t easy and we’re truly grateful to all the customers, businesses – an enormous amount who are local to Reading – and to our team.

“Everyone was extraordinarily generous with donations both financially and with time to help raise the funds for this really loved local cause: it’s guaranteed that this will change lives for the better.”

Steve McManus from the charity adds: “This is a phenomenal amount of money raised by an outstanding local business who have been incredibly supportive over this past year. All the proceeds from Jacobs ‘Seventy for Seventy’ project is going to our Berkshire Cancer Centre (BCC) appeal to purchase cutting edge radiotherapy equipment. The BCC team aim to provide a world class service and I’m immensely proud of them all for the incredible work they do for our patients every day, and we couldn’t do it without the help of our charity supporters. Our thanks now and into the future are heartfelt.”