Jaeger adds British jewellers to new store line-up


Mawi and Nicholas King to feature at The Boutique Gallery.

British fashion label Jaeger is set to open a new concept store in central London, with guest designers including contemporary fashion-led jewellers Mawi, Lara Bohinc, Cabinet, Assya London and Nicholas King.

The Boutique Gallery, which opens next month, promises an exclusive collection of innovative, youthful, exciting designer British brands, housed on the second floor of Jaeger’s flagship store on London’s Regent Street.

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The curated selection of guest designers includes fashion brands and accessories designers, as well as jewellers Mawi, Lara Bohinc, Nicholas King, Assya London and emerging brand Cabinet. The collections are set to be ever-changing, giving opportunities for other designers to sell through the space.

Shailina Parti, brand director at Jaeger, said: “We are proud of our British heritage and are delighted to be able to offer support to established and emerging British designer brands who share our aesthetic of quality, craftsmanship and innovation in design.

"The Boutique Gallery is a unique new concept that allows brands who may not otherwise have the opportunity to own retail space in central London to show their collections in a coveted location.”

The Boutique Gallery will also feature an intimate, complementary coffee lounge with free WiFi, designed to encouraging customers to linger longer in the space.

Tags : Assya Londonboutique galleryjaegerlara bohincMawiNicholas King
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