Jaguar will ferry VIPs and co-host a Green Street exhibition.
London Jewellery Week has signed Jaguar as its official sponsor and luxury transport partner.
During the week-long celebration of the British jewellery industry, Jaguar will transport VIPs, including jewellery designers and celebrities, around London Jewellery Week parties and cornerstone events in its new Jaguar XJ luxury vehicle. The Jaguar XJ will be showcased at the Hatton Garden Festival and at Treasure, and Jaguar will also run a competition to win a Jaguar track day.
Daljit Jagait of Jaguar said: “The attention to detail and skilled craftsmanship that goes into designing and producing Jaguars means there is logical tie-up with the luxurious, skilled, bespoke jewellery trade.”
The car brand will also team up with the Green Street Jewellers’ Association (GSJA) to co-host bespoke events and a jewellery exhibition at the Jaguar Boutique at the Berkeley Hotel in London’s Knightsbridge to celebrate the launch of GSJA’s consumer magazine Discover. Jewellery from Green Street jewellers will be on display at the Jaguar Boutique during London Jewellery Week.
London Jewellery Week director and GSJA founder Jayant Raniga said: “We are incredibly pleased and proud that Jaguar, such an icon of design excellence and innovative thinking, are supporting the GSJA and London Jewellery Week as official sponsor and luxury transport partner. We can achieve something very special through this partnership, for this year and beyond.”