JCK Show and Luxury by JCK have pushed back their dates from June to August in the hope that this will make the in-person trade event as safe as possible.

The JCK Show will now take place at the Venetian Resort & Sands Expo in Las Vegas, Nevada, beginning on Friday, 27 August and run until Monday, 30 August.

Luxury by JCK, meanwhile, will run 24-30 August. The invitation-only segment of the event will run 24-26 August.


JCK reported that Sarin Bachmann, group vice president of JCK and Luxury/Reed Jewelry Group, commented: “After a year without an opportunity for the jewellery community to gather together, it is important to JCK to facilitate an in-person event in the most positive and safe way possible.

“Following thoughtful discussion with our advisory boards, partners and customers, we have decided to move JCK and Luxury to a late August date pattern. It was clear this was the best path forward to reunite the jewelry industry in 2021.

“This move is possible due to the candid feedback we received from our JCK community, including our JCK and Luxury advisory boards, and the efforts of the Venetian Resort & Sands Expo and the JCK and Luxury show teams.

“We know our industry is eager to come together again, and we are excited to bring many new opportunities in 2021 to source, connect, learn and ultimately conduct business on and off the show floor before during and after JCK and Luxury.

“The jewellery industry should save these new August dates and stay tuned for more detailed information in the coming weeks from JCK related to the exhibiting and attending experience in August.”