Retailer makes move into Grade II listed building on high street.
Retailer and goldsmith Jeremy France has announced plans to begin work on a new £1 million retail development in the heart of its hometown of Winchester.
The business’ eponymous owner Jeremy France signed the lease for the former Blacks outdoors and camping shop in September. Work on the new three-storey site is set to commence as soon as possible, with plans to be open in time for Christmas shoppers.
The Grade II listed building occupies a prime position on the town’s high street. The retailer plans to restore the building, parts of which date back to the 14th century, to its former splendour with a luxury interior refurbishment programme. The project will encompass all three floors, with plans for a private bar and salon area on the third floor for VIP clients, offering France’s own-label champagne.
The first floor will house the Jeremy France workshops and its design team, and a jewellery valuation centre.
France bid for the building with the help of Hampshire businessman John Dyer, who runs Sirius Concepts Media, and property expert Louisa Fletcher. Together they have won planning permission to begin work to transform the space into a luxury jewellery boutique.
France said: "I’m obviously very excited at the continuing progression of the business. The new premises will offer the largest fine jewellery and luxury lifestyle experience, not just in Winchester but also Hampshire, which will no doubt become a destination for those seeking beautiful pieces.
"With John’s design and production background, and Louisa’s extensive luxury marketing and property experience, we have a ‘dream team’ of Hampshire based talent delivering what will be one of Winchester’s most ambitious retail projects of recent years."