Jersey Pearl plans to capture the royal wedding crowds with exclusive promotions and packaging
As Jersey Pearl’s Windsor boutique is located in the core of the town’s royal wedding celebrations, the brand will be joining in by offering visitors exclusive promotions and packaging.
During the big day, taking place on May 19, police expect 100,000 people to descend in Windsor to try and catch a glimpse of Prince Harry and Meghan Markle who will be parading around the town following the service.
Located on the main high street, Jersey Pearl is in a prime location, as the newly-weds will pass by the store during the official procession.
On the day, Jersey Pearl will be joining in with the celebrations by handing out flags with exclusive promotions, and the brand has even created six unique stamps to add a special touch to pieces bought on the day. The stamps will also be available throughout the summer.
“We have designed six stamps in-house so people can personalise their packaging,” shares Jersey Pearl key account manager, Lucy Buckland. “They are all based around British themes, for example we’ve got the Queen, a bulldog and Windsor Castle. It means people can create something exclusively theirs.”
Outside the shop Jersey Pearl will be displaying bunting, while inside shoppers will be able to view a replica of one of Princess Diana’s dresses which is covered in pearls.
The brand will also be launching a new campaign which marries up with the wedding with British and royal aesthetics.
Discussing the link between the royals and pearls, Buckland shares: “It’s a lovely partnership and it was obviously a big pull to Windsor in the first place for us, the connection between royals and pearls has obviously gone back for generations. So it’s always been a great match, but the royal wedding in Winsdor puts a cherry on top.”
Jersey Pearl will also be opening for longer hours during the lead up, as experts predict people will start camping out from the Wednesday, and on the day a couple of TV companies will be filming from the store’s staff room windows.