Jessica Simpson teams with Pascal Mouawad for 35-piece watch family.

Hollywood starlet and entrepreneur Jessica Simpson is expanding her fashion empire with the creation of her first collection of watches.

Ms Simpson has teamed up with celebrity jeweller Pascal Mouawad to design, develop, produce and distribute a line of fashion watches for her Jessica Simpson Collection lifestyle brand that already includes jewellery, clothing, luggage and shoes.


Mouawad’s collaboration is the latest in a succession of celebrity branded projects. Previous collections have been created with society star Nicole Richie and musician Jermaine Dupri.

The watch collection will feature 35 designs that are said to reflect Ms Simpson’s personal style. Images have not yet been released, but it is reported that both men’s and women’s watches will be launched.

The line is expected to go on sale in Autumn 2010 with prices ranging from $60-$250 in the US, according to a Fox News report.