US star collaborates with Firestar Diamonds on collection.
Jessica Simpson has teamed up with Firestar Diamonds to create a line of fine jewellery called Diamonds are a Girl’s Best Friend.
The former reality TV star and singer-turned actress already has a fashion business to her name that has a reported turnover of more than £600m and is hoping to extend her brand’s reach to fine jewellery.
The range includes rings, necklaces, bracelets and earrings crafted in silver and gold set with diamonds. Retail prices for the collection range in price from about £50 to £600. At present the range will only be available in the US through department store Zales.
The partnership with Jessica Simpson is the first time that international diamond company Firestar Diamonds, previously known as Firestone Diamonds, has collaborated with a celebrity on a range of jewellery.
As well as her fashion empire, Simpson made a move into the world of watches last year as part of a collaboration with celebrity jeweller Pascal Mouawad. The duo designed a range of watches to be distributed as part of Simpson’s luxury lifestyle label Jessica Simpson Collection.