New trade directory and digital events specialist Jewel Ads has announced that there were more than 4,000 trade visitors at its very first online trade show.

The Services & Technology event earlier this month drew in more than 4,200 members of the jewellery industry over its nine-day run.

Jewel Ads founders Michelle and Daren Daniels expressed their determination to take the jewellery trade online, as well as support the physical shows in the industry.

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The founders were pleased with their new concept’s debut event, with 4200+ visitors, 900+ LinkedIn professionals announcing their attendance publicly and a 65% email marketing open-rate.

They believe Jewel Ads is well on the way to being the new go-to place for suppliers to start their marketing campaign and for jewellers to start their research.

The next event is already planned for 5th-12th April 2022, with Jewel Ads also a partner of the upcoming Jewellery Show at London’s ExCeL, beginning 5 September.

Lennox Addo, event director for The Jewellery Show, said: “Jewel Ads has created a viable platform that allows a jewellery business to reach prospective customers digitally.

“It’s an innovative platform that has embedded the necessity of the jewellery sector using an online service as an extension to sales development – a perfect platform to help us connect with the whole jewellery trade.”

Jewel Ads’ next Jewellery & Watch online show will be promoting a wide range of trade suppliers: gold, silver, brands, watches, services and more all from within the jewellery industry.

Michelle Daniels added: “The response to the last event was phenomenal; we’ve had lots of great feedback, many just thanking us. All expectations were blown out of the water – we were still having suppliers requesting to exhibit during the event even though the event overlapped Moda at Spring Fair.”

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