New trade directory and digital events specialist Jewel Ads has announced that there were more than 4,000 trade visitors at its very first online trade show.

The Services & Technology event earlier this month drew in more than 4,200 members of the jewellery industry over its nine-day run.

Jewel Ads founders Michelle and Daren Daniels expressed their determination to take the jewellery trade online, as well as support the physical shows in the industry.


The founders were pleased with their new concept’s debut event, with 4200+ visitors, 900+ LinkedIn professionals announcing their attendance publicly and a 65% email marketing open-rate.

They believe Jewel Ads is well on the way to being the new go-to place for suppliers to start their marketing campaign and for jewellers to start their research.

The next event is already planned for 5th-12th April 2022, with Jewel Ads also a partner of the upcoming Jewellery Show at London’s ExCeL, beginning 5 September.

Lennox Addo, event director for The Jewellery Show, said: “Jewel Ads has created a viable platform that allows a jewellery business to reach prospective customers digitally.

“It’s an innovative platform that has embedded the necessity of the jewellery sector using an online service as an extension to sales development – a perfect platform to help us connect with the whole jewellery trade.”

Jewel Ads’ next Jewellery & Watch online show will be promoting a wide range of trade suppliers: gold, silver, brands, watches, services and more all from within the jewellery industry.

Michelle Daniels added: “The response to the last event was phenomenal; we’ve had lots of great feedback, many just thanking us. All expectations were blown out of the water – we were still having suppliers requesting to exhibit during the event even though the event overlapped Moda at Spring Fair.”

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