Florentine jeweller Carolina Bucci has announced a new long-term partnership with UK charity Re-engage, the latest in a long line of philanthropic ventures for the company.
A percentage of Carolina Bucci’s London store sales will go to Re-engage, and it has also pledged to devote staff to volunteering for the charity.
Re-engage, formerly Contact the Elderly, promotes positive attitudes towards older age and fights loneliness among the elderly and vulnerable.
Carolina Bucci, a fourth generation Italian jewellery designer, committed to helping charities early in the coronavirus pandemic.
She first committed to donating 25% of proceeds from her global online business to the Coronavirus Emergency Fund at Florence’s Careggi Hospital, before turning her philanthropic efforts to New York’s CityMeals on Wheels charity.
Her business’s work with Re-engage will take several forms, starting with an opening donation, and continuing with a percentage of all Carolina Bucci’s London store sales donated.
Additionally, every member of its London staff, including Bucci, will dedicate some time each month to participate in Re-engage’s charitable work.
The designer also revealed a new book project in the works. She said: “It has been a year full of problems large and small, and none of us has been unaffected. I have spent time to understand what a fine jewellery business – and a family business – should be about during difficult times.”
Her conversations with her family over the past six months have inspired her to create a book of carefully selected stories narrating how jewellery can mean all sorts of different things to people and can help reconnect those who have been separated.
To celebrate the book launch later this year Bucci has created a special piece of jewellery, which will be gifted as a thank you to each of the authors who submitted the chosen stories.
This piece of jewellery will also be available to purchase in store and online, with all proceeds going directly to Re-engage.