Jeweller F Hinds has partnered with BBC Children in Need to raise money for disadvantaged children, it announced.
The family-owned and run business will be raising money for the charity across its estate of 115 F Hinds and 12 Chapelle stores across the UK, from 1-17 November.
The company, which celebrates its 165th anniversary this year, will be inviting customers to enter a competition to win one of two £250 gift cards and giant Pudsey Bears by making a purchase and a donation at the tills of any F Hinds or Chapelle stores.
“We are incredibly proud to be supporting BBC Children in Need this year and we hope it is the start of an ongoing relationship with the charity,” said Natasha House, head of marketing at F Hinds.
She added: “We understand the ongoing need for charities such as BBC Children in Need and, for many generations, we have supported national and local charities and helped give back to our local communities.
“I know our fantastic teams across the country will give everything they can to make this a wonderful success. Good luck to them all.”
Each of the F Hinds and Chapelle stores will be dressed with BBC Children in Need branding including posters and bunting, plus customers can purchase the official BBC Children in Need pin badge from the tills.
Claire Hoyle, commercial director at BBC Children in Need, said: “We’re delighted to be partnering with F Hinds this year.
“It is always brilliant to see the creativity, enthusiasm and generosity from our partners.
“The money that they raise will go on to make a huge difference to children and young people all across the UK.”