Walthamstow-based jeweller, Mr Kemel Karabulut, was charged with the sale and distribution of counterfeit goods in a hearing at Snaresbrook Crown Court on Monday 3 October 2022.
Mr Karabulut was fined £6,000 and ordered to pay £2,690 in costs, along with a £150 victim surcharge after pleading guilty to selling counterfeit goods through Vera Jewellers in Walthamstow.
Representatives from trading standards and local police conducted an inspection of Vera Jewellers in October 2019.
During the inspection a number of pieces were seized which were not hallmarked and were being falsely advertised under global brand names, including Tiffany, Bulgari, Cartier, and Versace.
Situated on 110 High Street in Walthamstow, Vera Jewellers is operated by Murkem Ltd, a private limited company owned by Mr Kemel Karabulut.
Mr Karabulut initially claimed to be waiting for the price of gold to go up, with no intention of selling the unstamped jewellery when interviewed.
This explanation was rejected by the Court as the items were displayed in an illuminated cabinet within the store.
Talking about the conviction, cabinet member for community safety, Councillor Khevyn Limbajee said: “The public must have confidence when they buy high-end items like jewellery that the products are genuine.
“When we have reason to suspect counterfeit items are being sold, we will not hesitate to work with partners to take the necessary action to protect consumers.
“The brazen attitude displayed and the potential for a serious prison sentence in this case suggests that Mr Karabulut should consider himself lucky.”
The maximum prison sentence for counterfeiting is up to 10 years in prison.