Danish jewellery brand Pandora is taking over nearly 40 of its stores that have until now been part of a franchise deal with US retailer Ben Bridge Jeweler.

Ben Bridge Jeweler, a family-run fine watch and jewellery retailer, announced in a press statement that it intends to transfer ownership of its Pandora stores back to Pandora Group.

Targeted for early March, Pandora, the world’s largest jewellery brand, will assume ownership of the 37 Ben Bridge Jeweler store locations in the United States and Canada.

Advertisement

After a 12-year partnership, Ben Bridge is the company’s largest franchisee in North America.

The 110-year old retailer hopes to pivot its focus to its core business, though it will still stock Pandora jewellery online and in stores.

Lisa Bridge, president and CEO of Ben Bridge Jeweler, said: “The cornerstone of our business is building customers for life and that is why we first fell in love with Pandora.

“This has been an important and successful chapter in our history and we know our team will be in excellent hands as a part of the broader Pandora organisation.

“This pivot will give us greater focus and enable us to innovate and grow in new ways.

“We are excited to fuel our Ben Bridge growth, investing in the personal experience we create through every touchpoint with our customers. We are very proud of our team and the special moments we have helped create.“