Choo Yilin Artisan Jewellery raises awareness of coral’s destruction.
Ethical brand Choo Yilin Artisan Jewellery is to launch its Alternative to Coral collection at IJL this year with non-profit group Too Precious To Wear (TPTW).
The sustainable and multi-award winning jeweller is the first in Asia to sign TPTW’s pledge to stop using coral in fine jewellery. The company started by working with the Karen hill tribe artisans in
northern Thailand, bringing awareness and support to a centuries-old culture which might otherwise be in danger of dying out.
Choo Yilin’s new collection consists of pieces that are heavily inspired by coral reef around the world and seeks to help raise awareness of the need to protect coral reefs, while demonstrating that it is possible to appreciate the beauty of coral without wearing the real thing.
In a continuation of the label’s aim to minimise ecological damage, the entire collection is made up of 99.9 percent reclaimed sterling silver, with some pieces being gilded in 18 carat gold and black rhodium.
Designer Yilin said: "Many of us fail to realise the true significance of coral to both humanity and our ecology, and our work with Too Precious To Wear seeks to change that. We hope that our ‘alternative to coral’ collection demonstrates that while coral is indeed beautiful, we don’t need to use it in order to appreciate its allure."