Three jewellery retailers have secured places in the new Westgate Oxford development.
The new £440m shopping complex opened its doors yesterday after a final push saw it finished in time.
Covering 800,000 sq ft the centre has space for 100 shops, but only half the units were ready in time for the opening, with a further 30 set to open before Christmas.
National jewellery retailer Goldsmiths is the first jeweller to open in Westgate Oxford, with Carat* London and Ernest Jones preparing to join the line-up soon.
Department store chain John Lewis also opened its 120,000 ft2 store in the city yesterday, unveiling its latest take on 21st century customer experience as it looks to “reinvent the department store”.
Paula Nickolds, managing director at John Lewis, comments: “As part of our plans to differentiate the John Lewis brand and to reinvent the department store for the 21st century, our shops continue to be a place where customers come and experience our brand – the physical manifestation of what we stand for.
“More than a route to selling things, our Oxford shop is a place that aims to inspire and delight our customers and is entirely focused on customer experience with Partners and finishing details at the heart of that.”
The number of shopping trips to Oxford is expected to increase from 5 million to an estimated 16 million now the centre has opened.