A new educational package has been announced allowing jewellers to learn how best they can arrange their store in order to attract the maximum number of customers.

Jewellers across the UK will be able to download training resources from visual merchandising company VM and Events for the first time, offering access to the expertise of Suzanne Robinson and her team.

The new online training resource, which will be available from the end of September, will offer guidelines on all aspects of visual merchandising, from external window displays to creating focal points in store as well as how best to group jewellery collections to encourage sale of product.


Suzanne Robinson has compiled the online training guidelines as a tool for both training new staff and reminding existing staff of the basic principles of good visual merchandising and how effective this can be to promote sales.

Robinson commented: “We are providing the online guidelines to all jewellers as the only online visual merchandising resource dedicated to jewellery that is widely available in the UK.

“It will be available from the end of September, ready to provide VM inspiration and support for the all-important Christmas period.

The guidelines will be available to download for a fee of £100, which is a donation to UK environmental charity Woodland Heritage.

“Our charity partnership with Woodland Heritage really stems from my own ethos of only working with sustainable materials in my business,” continued Suzanne. “I encourage my retail customers to follow my example by not using plastics, by using UK materials that have been responsibly sourced, and by recycling materials as much as possible in their displays.

“I’m also excited to be partnering with the Woodland Heritage for future projects, including introducing new sustainable wood block displays, customer events and working with designer jewellers who are using wood in their designs.”

VM and Events specialises in the skills of visual merchandising and events offering services to assist in presenting and promoting of products by combining environment and space into stimulating displays to encourage sales.