The daughter of Hancocks London’s current owners, Steve and Janie Burton, has launched her own brand entitled Amy Burton Fine Jewellery.

Born into a family who deal in some of the most exceptional antique and vintage jewels on the market, it was perhaps inevitable that these pieces would inspire Amy Burton to one day create her own.

Burton joined the family business, Hancocks London, in 2009 and started buying antique and signed jewellery whilst simultaneously studying for diplomas in diamond grading and gemmology at London’s Gemmological Association, gaining the coveted qualifications of D.G.A. and F.G.A.


Inspired and informed by her newly acquired gem knowledge, Burton began to buy unique gemstones imagining all the ways she could bring these to life and make them wearable. Realising that the best way to accurately communicate all these ideas was to learn the art and technique of jewellery design she enrolled on a course at the Gemological Institute of America.

Constant practice honed her innate artistic ability and she began to develop a style that was identifiably her own. This was recognised at the end of the course when she won the H. Goldie Jewelry Design Competition for 2013. Two years later she was awarded ‘Silver’ in the Goldsmiths’ Craft and Design Council annual awards for her ‘Skyline’ rings, which used irregular and interesting shaped diamonds to form landmarks such as the Shard and the Gherkin.

Having always felt drawn towards bold, stylish jewels, Burton wanted to create unusual but wearable fine jewellery with a strong design aesthetic. She drew inspiration from a wide range of sources including art, travel and sculpture all of which are reflected in these new collections. Along with her appreciation of design Burton also believes strongly in the importance of fine craftsmanship and quality handmade work. Consequently all her jewellery is made here in the UK by hugely experienced and talented master craftsmen each chosen for their particular expertise.

Burton comments: “Craftsmanship is paramount. To be considered truly fine jewellery in my eyes it has to be a tiny masterpiece. Finished as beautifully on the back as the front and from every direction. Exceptional craftsmanship and innovative beautiful design are what set a jewel apart from the crowd.

“In a lot of my design I love to walk a line between architectural, sculptural design and femininity. I keep toying with the design until I can feel that balance.”

Buton has launched her brand with three debut collections: Disorient; Unum and Crescendo.

The Disorient collection is characterised by strong architectural lines that play with ideas of volume, geometry and negative space to create bold sculptural jewels that are substantial but also light, open and feminine. Unum on the other hand, As the name of this collection suggests, is a bespoke range with each piece completely unique and created around an exceptional gemstone.

Elsewhere Crescendo was so named because this collection is based around the idea of colour and the effects that can be achieved with clever use of graduation in terms of shade, tone and strength.

Amy Burton comments: “My aim is to design finely crafted beautiful jewellery that people will love, balancing unusual and original design with elegance and wearability.”

Amy adds: “My aim is to design finely crafted beautiful jewellery that people will love, balancing unusual and original design with elegance and wearability.”

Amy Burton Fine Jewellery is currently available exclusively at Hancocks London.