Leading national and independent jewellery retailers from around the UK have revealed their most recent greatest achievements.

Reflecting on the last 12 months, jewellers share their biggest success stories of 2017:



“We’ve had a very exciting and action-packed year, and so it would be too hard to highlight just one achievement – so here’s four,” shares Beaverbrooks chief executive officer, Anna Blackburn. “Being featured in The Sunday Times 100 Best Companies to Work For — for the 14th consecutive year; our chairman, Mark Adlestone, was named the winner of the Outstanding Contribution to the Jewellery Industry Award 2017; we’ve extended our store portfolio to 71, with the opening of two new stores in Bracknell and Guildford; and we’ve just had the three most profitable years in our history and despite competitive trading conditions, were pleased to maintain turnover.”


“Our greatest achievement over the past year was our expansion into new European territories, including Poland, Italy, Holland and Sweden,” says Watch Shop jewellery buyer, Emma Begent-Cove. “This was the businesses greatest accolade because the hard work and dedication behind the scenes has been phenomenal, and by opening up into these new territories we have extended the businesses reach to a whole new customer base whilst still offering the same fantastic service that we do to our UK customers.”


Last year Mococo successfully launched its own brand called Ol&Co. Developed by the founder’s eldest son, the brand launched into the retailer’s Warrington and Chester stores with great success. While the task was no means easy, the hard work paid off and now Mococo is looking to roll it into its other stores and eventually into wholesale. “After over 35 years in the jewellery trade, this is one of the biggest ticks off the ‘to do list’,” says managing director, Maureen Hooson.

Liverpool Store Image
Mococo successfully launched its own in-house jewellery brand in 2017.


“It was another year of diamond and thrills at ROX with each of our boutiques performing well throughout 2017,” says ROX managing director, Kyron Keogh. “We continued to further strengthen our portfolio of luxury brands and we were delighted to introduce Chopard into our flagship Argyll Arcade boutique in Spring. We have seen tremendous success since we launched the brand.”


2017 saw David Mellor Jewellers relocate one of its branches into a larger showroom and a far more prominent position. The jeweller shares: “Although trading conditions aren’t easy in today’s climate, we decided to take the calculated risk and invest further into this particular town. We’re confident it’ll be a success and have been greatly supported and encouraged by our loyal customer base that we’ve built within the town over nearly 40 years. “


“Our greatest achievement of 2017 was definitely our award success,” shares Drakes marketing manager, Nicola Price. “We have been overwhelmed to have won and been nominated for some fantastic awards both locally and nationally.” To name but a few Drakes won Marketing Campaign of the Year at the UKJA, and the Best Independent Fashion Retailer accolade at the Plymouth City and Waterfront Awards.


2017 was a big one for W E Clark & Son. Not only did the Sussex-based retailer scoop several accolades, it also opened a brand new store in Uckfield before the year ended. “I think our greatest achiever has to be the three major awards we have won,” shares W E Clark & Son director, David Clark. “I would say our greatest accolade would be winning the award at the PJ Awards for Independent Fine Jewellery Retailer. This is something I am personally very proud of, as this is exactly what we are and love to do.”


Silver Tree won two awards at the first local Bay Business Awards — Best Customer Service and Best Small Independent Retailer. Discussing these accolades, the owners share: “We work hard providing an exceptional level of customer service so being recognised for this as being the ‘best’ in the Lancaster area is a great achievement.”

Silver Tree scooped two local awards last year.


For independent jewellery retailer Fabulous, the greatest success of 2017 was the progress of its own-brand, Mantra Jewellery. Sales exceeded expectations on the Mantra website, and the brand received amazing press coverage throughout the year, alongside launching in some of the UK’s leading yoga studios and spas.


“Our charity bike ride in aid of Pancreatic Cancer Research Fund raised over £2,000. It was a great team effort initiated by our wellbeing committee,” shares Harriet Kelsall. In addition, the British retailer was also selected to work on a project with the Palladium Global Marketing Group to help introduce palladium into the jewellery sector in China. “We worked hard on various designs to enable palladium to blaze a new trail which showed the market-researchers an unprecedented high level of success.” Kelsall also enjoyed participating in the Fair Luxury debut exhibition.


Bill Skinner opened its first international store in Shanghai. This demonstrates how far and fast the brand has developed, and reveals the company has a growing international audience. “The work involved in opening an international store shouldn’t be underestimated, and I remain extremely proud to have done so in just six months,” says MD, Toby Skinner.


“The biggest achievement of 2017 would have to be our double win at this year’s Professional Jeweller Awards – for Online Retailer of the Year and Young Designer of the Year,” shares the 77 Diamonds team, adding: “To be recognised for all the hard work and dedication the entire team puts in is such an honour, and the fact that the vote came from our peers from within the trade is such a privilege.”


“We won the North Hampshire Inspire Awards for the Service Excellence category,” shares Petra Jewellery owner, Mitch Lloyd. “It’s our greatest accolade as it’s based very much on the fabulous feedback and testimonials we get from customers.”


British bespoke jewellery business W&W Jewellery unveiled a brand overhaul and store refurbishment last year, to establish itself as one of London’s leading, dedicated bespoke jewellers. The new studio now includes an in-house workshop, which enables the brand to offer a comprehensive buying experience in Battersea.

W&W Jewellery revamped its Battersea boutique.


“We were very proud to shortlisted for the UK Jewellery Awards for the Marketing Campaign of the Year with our Valentines Lovelock Bridge campaign,” shares director, Helen Molloy. “We are a small independent and create all our marketing campaigns in-house. To gain national recognition for our work by those we respect and admire in the industry was a huge boost for the whole team.”


William & Son’s greatest achievement over the last 12 months was its patronage of the National Portrait Gallery and lead sponsorship of the Portrait Gala, held in March. The Gala saw friends and supporters come together for an exclusive evening of art, live music and entertainment to raise funds for the Gallery’s future work. In celebration of the partnership, William & Son created a unique jewellery set.


2017 marked Warrenders 70th anniversary, and the retailer celebrated the milestone with a sparkling new collection, platinum promotions, and a special party of loyal customers and stuff. “To reach 70 years in the jewellery business as an independent, family-run store is a fantastic achievement,” explains Richard Warrender. “We have continually developed and driven the business forward over this time and to have set it up for the 70 years to come is even more exciting.”


2017 was an action packed year for Neil & Barker, but if the retailer had to choose its greatest moment it would be its annual charity golf day. Last year the business decided support The Alzeimer’s Society, and in total raised over £4,000. “We consider this to be our greatest accolade of the year due to the fact that this event was designed to raise awareness and funds for a deserving charity, rather than a profit making idea for our business. This is our way of giving something back to our local community, which has supported us and our business for many years,” shares store owner Allison Aldridge.


Independent Bath-based jewellery retailer Jody Cory celebrated being shortlisted for two industry awards last year. “These were our greatest accolades because we have spent years working extremely hard to grow the business,” shares store owner, Jody Cory. “We are pleased to see our hard work paying off. We are a very small business who go the extra mile to supply at great quality service to our customers.”