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Jewellers see 85% online spend boom through second lockdown


New sales data for the UK from Barclaycard has revealed that online shoppers carried many non-essential retailers through November amid England’s second lockdown.

While essential retailers saw a year-on-year rise in sales, with supermarkets experiencing a 17.9% increase over November 2019, non-essential retail was understandably impacted by closures beginning 5 November across all of England.

Barclaycard reported that spending on non-essential items contracted 4.6 per cent, even taking online retail into account.

Department stores and clothing saw declines of 18% and 13% respectively, marking the biggest drops in both categories since June.

Christmas shopping did provide a boost to all non-essential retailers with an e-commerce offering, however, with Black Friday weekend contributing significantly.

Specialist retailers, a category which includes toy shops, jewellers and gift shops, saw an 85.8% boost to online spend, Barclaycard revealed.

As more businesses have entered the world of online retail this year, competition has become fierce with vendors innovating to stay ahead of rivals.

Read more below on how important a fast sign-in and checkout process can be:

Online retailers without quick login options risk losing masses of customers


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