The British Fashion Council (BFC) has announced its shortlisted designers for the BFC/Vogue Design Fashion Fund 2020, with Alighieri flying the flag for the jewellery industry.

Alighieri is a London-based brand founded in 2014 by Rosh Mahtani, its pieces inspired by her study of Italian literature at Oxford University, and in particular by the poems of Dante Alighieri.

The brand is currently stocked in 60 different boutiques worldwide, with each piece inspired by one of the poems of Dante Alighieri.


In collaboration with Vogue, Burberry and others, the BFC aims to discover emerging talent in the fashion industry, particularly those brands focusing on womenswear or accessories.

The winner of its fund receives a cash prize of £200,000 and a year’s mentoring programme. All shortlisted applicants are also offered a shorter mentoring experience.

Among others, judges include Edward Enninful OBE, editor-in-chief of British Vogue, and Caroline Rush CBE of the British Fashion Council.

Enniful commented: “The BFC Vogue Designer Fashion Fund continues to be a vital initiative within the UK fashion industry in discovering and supporting emerging talent. The shortlisted designers have all demonstrated immense skill and business acumen to date.”

Rush added: “Congratulations to all the shortlisted designers! It is a very exciting line-up which shows the breadth of talent we have here in the UK.

“Now more than ever, it is essential for our industry to help and mentor new talent who have the potential to become the next global fashion house and I am delighted that the Fund is able to do so for the 12th consecutive year.”

Other shortlisted candidates include brands Charles Jeffrey LOVERBOY, David Koma, Halpern, Metier and Rejina Pyo.

They will be interviewed by the judging committee in March, with the winner announced in May.