The Bright Young Gems mentoring scheme, part of International Jewellery London prior to the pandemic, has extended its deadline for applications.

Now under the custody of Hammond PR and working closely with the National Association of Jewellers (NAJ), the Bright Young Gems scheme offers mentoring to graduating students and recently graduated jewellery designers.

The deadline for applications has now been extended from 6 June to one week later on Sunday, 13 June.


For the first time, there will be two categories to reflect the growing demand and interest in sustainability, Hammond PR revealed.

The first, ‘Show Off – Statement pieces’, asks for “designs and finished pieces showing creative flair with innovative use of materials and which demonstrate potential commercial viability”.

The second is titled ‘Responsible Thinking – Sustainable eco-heroes’. It requests jewellers to submit “designs and finished pieces made with ethically sourced or sustainable materials and which demonstrate potential commercial viability”.

Judges will include: Hilary Alexander (president of the Graduate Foundation), Imogen Belfield (jewellery designer who started her career as a Bright Young Gem), Melanie Grant (luxury editor of the Economist’s 1843 sister magazine), Katerina Perez (social media influencer with more than 12 years’ experience in jewellery), and Susi Smither (founder of both The Rock Hound, East London’s Gemmologist Jeweller, and, more recently, Fair Luxury).

The Benevolent Society have agreed to provide each winner with a bursary of £300. The winners will also benefit from publicity and online mentoring in July.