Four men were jailed at Leeds crown court this week for a spate of robberies in early 2012. (Getty)

La Bulle Limited’s company director has been jailed following an investigation promoted by HM Revenue and Customs (HMRC).

Director, Mike East, formally known as Michael David Bull, pretended to trade in designer jewellery, IT services and sports equipment to steal more than £204,000 VAT.

At La Bulle Limited, East was the sole director concerned in the design and sale of jewellery. In this role, Bull created fake purchase invoices for raw materials such as diamonds and design services for this business.


HMRC exposed this fraud after East submitted several suspicious VAT repayment claims to HMRC in 2013 and 2014, prompting an investigation.

HMRC officers then went on to uncover a myriad of false documents and lies involving more than four businesses linked to him and the VAT repayment claims. The investigation revealed that he, and two accomplices, had provided false invoices for goods and services that did not exist.

East was sentenced on November 2 to 27 months in jail at Birmingham Crown Court.

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Editor, Professional Jeweller