LONDON, ENGLAND - FEBRUARY 28: Meghan Markle and Catherine, Duchess of Cambridge attend the first annual Royal Foundation Forum held at Aviva on February 28, 2018 in London, England. Under the theme 'Making a Difference Together', the event will showcase the programmes run or initiated by The Royal Foundation. (Photo by Chris Jackson - WPA Pool/Getty Images)

The owner of an ethical jewellery brand has hailed the impact that Meghan Markle has had on her business by publicly wearing its products.

Pippa Small, who founded a label that sells the work of women living in Kabul, Afghanistan, said that she has seen a sharp increase in sales since the Duchess of Sussex was first sighted sporting the brand.

Speaking to Hello! Magazine, she said: “It’s incredible. After years of trying, she’s just blown the doors open. The impact on the workshop has been fantastic.”


Markle has been spotted wearing jewellery from the brand on various occasions since she first wore a handcrafted piece at the Royal Wedding of Princess Eugenie and Jack Brooksbank last October.

Other notable outings where she was seen with the jewellery include a special event at Nadi Airport in Fiji, last December’s British Fashion Awards, and most recently this summer’s Ladies Wimbledon final.

And although Markle is far from the first famous face to bring Small’s work into the spotlight – the brand has also been worn by leading Hollywood actresses such as Angelina Jolie and Eva Longoria – Small says that no other star has had an impact as big as the royal.

Small added: “Ethical jewellery has become a conversation and I think the Duchess wearing it over the last year, without having to say anything, has brought that subject to a public who weren’t aware. It has opened that conversation up.”

Alongside propelling the business, the endorsement has had a huge impact on the workers in Afghanistan whom Pippa Small says have been “stunned” that the jewellery they have created has become so popular.

She told Hello!: “It had such a direct impact on the workshop. They were absolutely thrilled. It couldn’t have been more rewarding.”