Jewellery designer Susannah King of Susannah King London secured a remarkable £20k of ring sales in under one minute thanks to going viral on social media sharing platform, TikTok.

Launching her collection live on her social channels, she received more than 2,000 messages and was able to sell all 28 rings in less than 60 seconds. 

Ranging from £300 to £1,000, King created the drop by upcycling gemstones she had in her collection and now plans to launch a larger campaign later in the year. 


Having amassed huge interest across social media– with views on her videos reaching the eight million mark – King plans to once again showcase what goes into making the rings, including the wax carving and stone setting. 

The new winter collection will see a wider variety, with 50 rings priced between £200 and £2,000.

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