Jewellery display specialist Wrights Plastics has completed the first stage in the expansion of its GPX brand with the relocation of sales and customer support to Shrewsbury.
Midlands-based Wrights Plastics has moved sales, support and marketing under the roof of Mid West Displays, the Shropshire-based display specialist the company acquired in 2016. Production however will remain at the West Bromwich manufacturing base.
The first stage of the brand expansion has also included IT upgrades and improvements to the website. Changes include a new free-phone sales hotline and greatly reduced delivery charges, with free next day delivery on orders over £85.
Wrights Plastics managing director, Mike Wright, comments: “It makes sense to incorporate GPX sales with Mid West Displays as they have a highly successful sales and support team who have made Mid West Displays the leading display brand in many sectors including estate agency; I am confident they will do the same for the GPX brand.
“This is the first time GPX will have a dedicated sales team and we are excited about future growth for the brand.”
GPX is Wrights Plastics’ off-the-shelf POS/POP and retail display brand created following the company’s buy-out of the Hertfordshire-based GPX Group in 2010, enabling Wrights Plastics to manufacture and supply a range of acrylic retail display products. The business currently retail 1000s of products via an ecommerce website.
Plans to increase and update its jewellery display product range forms the second part of the expansion plan.