Jewellery Girls Q&A: Elizabeth Galton, Aurum


The retail group’s creative director on the growth of women MDs.

As part of our Jewellery Girls Rule issue for July, Professional Jeweller heard from 21 females leading their sector of the UK jewellery industry about the challenges of today’s business, making their mark and their inspirations. Today we hear from Aurum Holdings creative director Elizabeth Galton about her biggest achievements to date and plans for its jewellery retail arm.

Professional Jeweller: What has been your biggest achievement to date within the jewellery industry?
Elizabeth Galton: Being recognised in the Who’s Who publication as one of Britain’s business elite.

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PJ: There has been recent growth in the number of women MDs running retail stores – what are your thoughts on this?
EG: Down to every last detail from a great product, the customer experience or the store concept itself, women MDs tend to have a very holistic approach to retailing and the recent growth in women MDs reflects this. Alana Weston and Anne Pitcher at Selfridges are great examples of women leading the retail landscape.

PJ: Do you think we have reached a stage where women in the jewellery industry are being taken seriously as business leaders?
EG: Yes, jewellery brands and luxury groups generally are recognising that having more women at their top table makes good business sense, especially for brands operating in a global market – women bring fresh perspectives and ideas, talent and broader experience. However, the fact that this topic continues to be an area for discussion shows we still have some way to go, and the watch sector continues to be male dominated.

PJ: In your opinion, where do you see the jewellery industry heading in the UK in coming year?
EG: I think London will see a bounce back from the Olympic effect this summer and despite a difficult environment in Europe and the UK generally, I’m optimistic about the outlook for the jewellery industry in 2013. For Mappin & Webb Q2 2013 represents a significant step-change in its 250 year history with a new creative direction touching all aspects of the brand.

To read the Jewellery Girls Rule issue of Professional Jeweller in full online, click here


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