The Responsible Jewellery Council (RJC) has revealed that 222 new or renewing members signed up in 2020 alone, bringing its global total of new and renewing certified members to 1,023 and its overall total to over 1,450.

This, the organisation said, is clear evidence that the industry is looking to improve its practices in order to better the entire world.

This came as part of a report which was paired with an accompanying video titled ‘Create Beautiful’.


It features CEOs from some of the leading names in the jewellery and watch industry as well as special interest groups including Alrosa, Bulgari, Cartier, De Beers, Diamonds Do Good, IWC, Jaeger-LeCoultre, The Plumb Club, and the United Nations Global Compact.

Both report and video were released as part of the Cannes Film Festival 2021.

Iris Van der Veken, executive director for RJC, said: “Our latest progress report shows that the jewellery and watch industry shares an ambition to contribute to a better world.

“The Sustainable Development Goals (SDGs) demand a joined-up and collaborative approach from all parts of the jewellery and watch industry.

“RJC is committed to working with its members, industry organisations like the World Diamond Council and CIBJO, civil society and government to energise action towards a more sustainable future for all.

“You cannot separate beauty and design from sustainability. And when you ask, ‘how is this made’ and commit to create beautiful things in a beautiful way, you make it possible to live in a better, fairer world – today and for future generations.”

David Bouffard, RJC chair, added: “We were there more than 15 years ago when the industry came together to change the way it does business.

“By introducing a common set of industry-wide standards, we have collectively shifted sustainability from an afterthought to a fundamental business management practice.

“By transforming our supply chains to be socially and environmentally responsible, we are deepening consumer trust and safeguarding the future of our industry.”

View the Create Beautiful video explaining RJC’s work below: