Ethical trust mark platform Positive Luxury will be hosting a week of engaging events with inspirational leaders from multiple industries including respected leaders from the jewellery trade.

Next week Positive Luxury will be launching its fifth ‘Positive Week’, an initiative designed to motivate people to buy better and influence luxury lifestyle brands to do better.

Each day during Positive Week, which takes place Monday Oct 2 – Sunday Oct 8, will focus on a specific pillar of responsible business practice – environmental, social, governance, philanthropy and innovation – promoting these values through physical events, online content and social media.


The week opens with a breakfast panel discussion on responsible business in the luxury industry. Presented by Positive Luxury’s chief executive officer, Diana Verde Nieto, head of communications at diamond jewellery brand Forevermark, Jo Blake, will participate in debates around planet-friendly innovations with  Daniella Vega, head of sustainability at Selfridges, Marie Chassot, product marketing director at Baume & Mercier and Mark Ferguson, co-chief investment officer at Generation Investment Management. This event will take place at London’s Hotel Cafe Royal.

On Wednesday Oct 4, jeweller and Garrard chairman Stephen Webster will join a panel discussion titiled ‘Positive Storytelling: Re-Writing the Narrative’. This panel will be presented by Positive Luxury ambassador Storm Keating, where Stephen Webester will be joined with Trinny Woodall and Julietta Dexter of The Communications Store to discuss how an inspiring narrative enables brands to connect with an audience that cares.

Positive Luxury’s  CEO comments: “At Positive Luxury we have always believed that businesses can be a force for good in the world. We know that people, especially younger generations, are increasingly mindful about what to buy and from whom, but often don’t know which brands reflect their values or have time to navigate through the complexities of this. Positive Week and the Butterfly Mark are designed to help people and inspire them and the good work of our many partner brands.”

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Editor, Professional Jeweller