Professional Jeweller is teaming up with its sister title WatchPro to host a ‘Jewellery Quarter’ at a brand new B2C event called WatchPro Market taking place later this year.
The Market is exactly what it sounds like: a relaxed and informal retail space where suppliers will present their latest collections directly to the public.
A maximum of 35 brands are taking part, with around one third of the Market pitches selling before the concept had been officially announced. The dedicated Jewellery Quarter area will give jewellery brands or suppliers a unique platform to showcase their offerings.
“WatchPro Market is the opposite of the world’s oldest, elitist, shows. It is open to everybody, free to attend and aimed at younger people who are early in their journeys of discovery into the watchmaking and jewellery world,” said Professional Jeweller founder and managing editor Rob Corder.
“There are so many brands that sell direct to consumer via their websites and rarely get the chance to have their jewellery tried on by customers before they buy. These are great brands, and they deserve to be seen by as many people as possible.”
WatchPro Market takes place on Saturday, November 7 to Sunday, November 8, at The Old Truman Brewery, a former industrial site in the heart of London’s achingly fashionable Shoreditch — the epicentre of the capital’s millennial hipster movement.
The event will be promoted to an audience of more than 400,000 visitors to WatchPro and Professional Jeweller’s websites every month, plus there will be a targeted social media campaign aimed at London’s watch and jewellery lovers in conjunction with participating brands.
Truman Brewery, as a location, also brings precisely the right type of people together. It is at the heart of London’s liveliest district that includes Spitalfield Market, the famous Brick Lane, and foodie, craft and vintage markets across the estate.
There have already been several successful events held since retail spaces and markets were allowed to reopen back in June, and footfall to the markets has been rising strongly.
Mr Corder added: “I have visited the Old Truman Brewery site on at least one Saturday per month in June, July, August and September. It was quieter than usual in the early summer months, but was almost back to normal when I was there last week. This is the cultural and social heart of East London’s vibrant communities and they have flooded back.
“That said, WatchPro Market will be following all health and safety protocols that have already proved entirely effective at keeping retailers open over recent months.”
Jewellery brands presenting at WatchPro Market’s Jewellery Quarter will also be given a permanent digital home on ProfessionalJeweller.com, with a company profile, picture galleries and a rolling news feed written by Professional Jeweller’s reporting team.
For inquiries about exhibiting or visiting the Jewellery Quarter at WatchPro Market, please e-mail email@example.com or call 02031 765 632.