This year, Dawn-Meaden Johnson’s Bespoke Jewellery Training Company’s programme will extend its focus to sales and marketing for jewellery retailers.

In addition to the jewellery skills courses, hosted by many of the UK’s leading tutors, BJT has recently teamed up with Simon Rainer of Simon Rainer Consulting to meet the growing demand for marketing, sales and industry focussed training.

Whilst the 2017 BTJ programme still includes such courses as CAD, design, diamond mounting and stonesetting amongst many others, the extended course offer will now include marketing, sales, and retail techniques, with an additional focus on ethical trading and corporate social responsibility.


“Both Simon and myself have an absolute passion for the jewellery industry; mine from working with designer makers and trade professionals and Simon from his mentoring of many jewellery companies whilst CEO of the British Jewellers’ Association,” Meaden-Johnson said.

“Our collective experiences gained over many years clearly identifies a huge gap in the provision of clear, easy to understand practical commercial training, so often sought by designer makers, manufacturers and retailers alike.

“This new collaboration with Simon will use his extensive industry knowledge to provide an insightful and informal approach to allow both individuals and companies to re-think their current business models. I am pleased that Simon has also agreed to offer mentoring and consultancy services in addition to hosting the one day courses.” she added.

Bookings for the BJT Spring/Summer training programme are already being taken and will include: ‘How to become an ethical jeweller’, ‘Effective marketing for jewellery designer makers’ and ‘Marketing for success in jewellery retail’. It will also include a special in-house seminar, ‘An Honourable Jewellery Business’, which will provide an introduction on the benefits of adopting a CSR framework.