Jewellery sales and stock systems specialist Pursuit believes retailers may be overlooking the potential of online click-and-collect transactions for boosting footfall.
The software house is keen to point out what it says is the value of technology that streams online sales details into the shop’s central EPoS and stock control records.
Where the process is automatic, the risk of errors in manually entering purchase and customer details is avoided. In addition, an efficient automated system can guard against a click-and-collect item being inadvertently sold in the shop before the customer comes for collection, the firm says.
Pursuit suggests an online sales website should consider offering customers the option of reserving an item, with payment taken in the shop.
Mike Burns, managing director of Pursuit Software, says: “A retailer needs to have a website. Given the proven power of the internet, it is surprising how many jewellers still lack the most basic web presence. What jewellers who don’t have an online sales website may not realise is that technology is available that automates all aspects of administration. In practical terms, the website runs itself.”
Pursuit’s web sales module is designed to provide a live, simultaneous multi-way linkage between online activity and the shop’s EPoS, stock records and back-office system.
Right across the system, the exchange of product, customer and transaction details takes place in real time – not hours after the event. This means that all sales and stock information is as up-to-the-minute as the most recent transaction.
The firm will be exhibiting at Jewellery and Watch later this month and will be staging live demonstrations.