Strengthened partnership to bring 50 top buyers to February show.

i2i Events, the parent company of Jewellery & Watch Birmingham, has strengthened its relationship with UK Trade & Investment (UKTI) in a bid to increase support for jewellery exhibitors seeking overseasl growth and bring more international buyers to the February event.

As a result of this new agreement UKTI becomes i2i Events’s international business partner. UKTI will now participate in the forthcoming editions of Jewellery & Watch Birmingham in February, working with i2i Events to deliver even more international buyers to this show.


In 2013, 17,288 international visitors have attended the various exhibitions organised by i2i Events, and under the new partnership, i2i hopes to build on the figure, working with UKTI to implement specific initiatives aimed at attracting more international visitors to the show.

These include the creation of an International Trade Lounge on the show floor at Spring Fair, where Jewellery & Watch Birmingham takes place, which will house an export theatre showcasing four sessions per day of relevant export content.

An international buyers’ drinks reception will also be held at Spring Fair, with UKTI set to bring 50 global jewellery buyers to the event.

The partnership between i2i Events and UKTI mirrors that held at the Pure London fashion and accessories exhibitions. It primarily aims to inspire and support UK based SMEs in their efforts to succeed internationally and establish a foothold in new markets and capitalise further on existing business opportunities.

Jewellery & Watch Birmingham’s portfolio director Julie Driscoll said: “i2i has already worked very successfully with UKTI on a number of events and I am delighted that we have been able to strengthen and extend our partnership into 2014.

"Jewellery & Watch Birmingham is dedicated to enhancing customer value and proud to open up a world of possibility for the global decision makers who comprise our customers. This agreement with UKTI will enable us to further support our UK customer base and promote UK business on a global stage.”