The majority of jewellery suppliers approved by the Company of Master Jewellers have cited a rise in sales during the Christmas trading period.
According to the buying group’s annual Christmas trading survey, 77% of CMJ suppliers reported an increase in sales during the festive lead up.
While retailers had to wait until the last minute to see sales come in, September and November were listed as the busiest months by suppliers.
Black Friday wasn’t as well received as Christmas, with 77% of suppliers opting not to get involved at all. But opinion was divided, Sarah Jordan of Sarah Jordan Jewellery, said: “I personally dislike the idea of Black Friday and think it has a negative impact.” However, Adryan Cresswell of Hot Diamonds, stated: “We will probably be more active in multi-channel Black Friday promotion next year.”
During the overall Christmas period, suppliers reported gold, silver and pearl jewellery as the order of the day, with wristwear showing a decrease in demand.
Company of Master Jeweller chief executive officer, Terry Boot, shares: “We constantly strive to feedback marketing information and shopping trends to both members and suppliers. In doing so we aim to bring the two parties closer together to achieve the same goal, that being promoting and selling high quality jewellery though our high street stores.”