Motley London – a unique jewellery venture set up to commission and produce exclusive collections from fine jewellery designers – is to cease trading, it has announced.
The company’s founders, Cecily Motley and Ilana Lever, said in a statement that “crippling” costs meant the business was no longer sustainable and they had taken the decision to close its doors.
The business will continue to sell online until 5 May and a 14-day returns period has been introduced with immediate effect. Any orders placed by customers will be dispatched as usual.
In a LinkedIn post, the pair said that it was with “deepest sadness” that they were pulling the plug on the operation after the reception their concept had received in the market.
They stated: “Motley has achieved amazing things. We have worked with the best design minds of today – and, in collaboration with Central Saint Martins, launched the most promising design talent of tomorrow.
“Forbes declared Motley was ‘disrupting the jewellery industry’ and the Sunday Times called Motley the ‘jewellery holy grail.’ But sometimes, a great idea just isn’t enough and external factors have been crippling for small businesses.”
Motely has begun discounting jewellery lines on its website by up to 40% as it begins the process of selling remaining stock and winding down the operation.
The founders, who described their vision as “probably the most ambitious the jewellery industry has seen”, went into more detail on the factors impacting their ability to trade in an open letter to customers HERE.
Ms Motley and Ms Lever met at university and originally went down different career paths before setting up Motley after spotting a gap in the market to offer “properly made, original design jewellery at a fair price”.
Their business model involved getting the world’s top designers to create bold and original collections that their own craftsmen could then reproduce in sterling silver to make them affordable to customers.
As the fine jewellery designers it collaborates with don’t usually work in silver because of the large upfront quantities required, it was able to focus on pieces that wouldn’t ordinarily leave the drawing board anywhere else because of their difficulty and complexity.