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Jewellery & Watch and Fashion cancels 2020 Autumn Fair dates

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Jewellery & Watch and Fashion (JWF), the twice-annual show at Birmingham’s NEC, has announced the decision to cancel its upcoming September dates.

The show was set to take place in early September 2020, but its next event will now be the February 2021 show.

Every year JWF appears at Spring Fair and Autumn Fair at the NEC, but now attendees will have to wait until 7-11 February, 2021. Its Autumn Fair dates next year will also go ahead as planned.

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The news was announced in a post on the JWF Instagram page. It read: “As a reflection on conversations between Hyve, the organiser of Jewellery & Watch and Fashion (JWF), and the community it serves, we have taken the decision that JWF 2020 will not take place this year and will return as an in-person event in 2021.

“Spring Fair, where JWF is co-located, will continue to take place 7-11 February 2021 as the next buying opportunity, and Autumn Fair 2021 returns, 5-8 September 2021.

“We’re now working closely with our partners and clients to deliver a virtual forum this September with exclusive seminar content and practical advice designed to educate and inform. More details to come!
Read more about our new dates, link in bio.”

View this post on Instagram

As a reflection on conversations between Hyve, the organiser of Jewellery & Watch and Fashion (JWF), and the community it serves, we have taken the decision that JWF 2020 will not take place this year and will return as an in-person event in 2021. Spring Fair, where JWF is co-located, will continue to take place 7-11 February 2021 as the next buying opportunity, and Autumn Fair 2021 returns, 5-8 September 2021. We're now working closely with our partners and clients to deliver a virtual forum this September with exclusive seminar content and practical advice designed to educate and inform. More details to come! Read more about our new dates, link in bio. #JWF #AutumnFair

A post shared by Jewellery & Watch and Fashion (@jewelleryandwatch.fashion) on

The cancelled show was set to be the very first JWF event, after Jewellery & Watch announced the decision to rebrand during its February event this year. Read more below:

Jewellery & Watch confirms it will rebrand after this week’s show

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Sam Lewis

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