Jewellery & Watch and Fashion (JWF), part of Hyve Group’s Autumn Fair, is set to return in a physical format after the pandemic.

It will take place at the usual venue of Birmingham’s NEC from 5-8 September, 2021, with the show organisers promising to provide key networking opportunities to kickstart the industry once more.

Some of the names already announced to be joining the JWF line-up are Lido Pearls, Paradise Jewellery and Amber Hall Jewellery.


Speaking on Hyve Group’s efforts to create a Covid-safe space for the show, Julie Driscoll, managing director for Hyve’s UK retail and fashion portfolio, commented: “We are delighted to finally be returning to the thing we do best; market-leading events facilitating trade, collaboration and creativity.

“We’re working hard to make our in-person shows safe and secure and we can’t wait to welcome our community back to the NEC Birmingham after such a long time apart.’’

British Independent Retailers Association (BIRA) commercial director, Jeff Moody, added: “BIRA are delighted to be at Autumn Fair, as our independent retailers are so eager to see new product ranges and reconnect with suppliers and fellow retailers.

“It’s been such a long time since the industry has been able to meet together and Autumn Fair will be a much-awaited opportunity for the industry to reunite.”

Those interested in attending can find out more on the Autumn Fair website.

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