Jewellery & Watch portfolio director, Julie Driscoll, and event manager, Kirsty Broere, have announced new plans for the 2017 edition of the Birmingham trade show.

Recognising the support needed to all exhibitors and buyers in their retail journey and buying aims, the trade event organisers have worked closely with exhibitors, key industry associations and the Jewellery & Watch advisory panel on a progressive plan to enhance the experience for both brands and buyers alike next year.

To that end, Jewellery & Watch February 2017 will see the Catwalk move to the end of the boulevard in Hall 17 to create a new focal point. In it’s place the show will be creating the ‘Birmingham Jewellery Quarter live’ which will be a celebration and showcase of the skills and talents which fuel the vibrant quarter.


In addition, the Retail Solutions area will be moved to the top of Hall 18, with Fine Jewellery receiving a distinct edit within Hall 17.

Jewellery & Watch will also create the ‘Jewellery & Watch Buyer Review’, which will be emailed to the buyers post show. The review will offer exhibitors an additional lead generation tool that will enable their products to be seen by up to 90,000 buyers, including international retailers.

As part of the on-going progressive plan for newness, Jewellery & Watch also launched digital LookBooks last year which are now a hotly anticipated monthly buying guide.

The latest edition of the show, which took place February 7-11 2016, received a mixture of reactions from exhibitors, some of whom enjoyed a successful show, while others left disappointed.

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