Jewellery & Watch has unveiled its 2018 marketing campaign ‘Magical Moments’, which will encourage exhibitors to share the stories behind their pieces with retail visitors.
in the significant events that are associated with a particular piece of jewellery, Magical Moments has been curated to further highlight, support and celebrate the unrivalled consumer experience the jewellery industry is renowned for.
From the initial purchase of an engagement ring for a loved one or christening jewellery for young ones, these captivating moments span generations. Magical Moments encourages Jewellery & Watch exhibitors and visitors to share the emotive stories behind their pieces with buyers and retailers from across the industry.
“We constantly hear of Magical Moments in the industry, from the precious engagement ring purchase to the traditional gold watch gift at retirement. I am so pleased to be highlighting these moments with our 2018 campaign and look forward to hearing many more Magical Moments from visitors and exhibitors alike. It’s these moments that make the Jewellery industry so unique and we aim to celebrate them at the upcoming show,” shares Jewellery & Watch managing director, Julie Driscoll.
The six faces that make up the 2018 campaign include British designer Alex Monroe, jewellery designer and founder of his namesake brand, Fei Lui, bespoke jewellery designer Harriet Kelsall, NAJ chairman Simon Johnson, Gary Wroe, group managing director of Hockley Mint and Clogau’s managing director Ben Roberts, to develop the sense of community and continuity of the show with Magical Moments for the coming year.
Bespoke jewellery designer Harriet Kelsall shares: “Everything we do is full of meaning. For us it’s never just about the jewellery; the story and inspirations behind a bespoke design are just as important. We love getting to know our customers, hearing their stories and using elements of their narrative to make jewellery that they will love for the rest of their live.”
This marketing initiative will be supported by a social media campaign, encouraging exhibitors, buyers and retailers to use the hashtag #MagicalMoments.
Taking place February 4-8 2018, exhibitors at Jewellery & Watch will be bringing new and exclusive designs to help retailers provide Magical Moments for consumers in 2018 and beyond.