Jewellery & Watch 2020 will welcome a number of new exhibitors, in addition to returning favourites, at its February 2-6 event in Hall One of Birmingham’s NEC.

Buyers from around the world will find debutant Bamboo Vera, which specialises in gold-plated fashion jewellery, as well as another newcomer, Kerry Leigh-established wholesale jewellery range Poppy Mae Gift.

Several brands will also exclusively launch at the event, including bridal jewellery brand Happy Rings, and Rainbow Rings, a customisable and stackable ring brand.


Jewellery & Watch 2020 will also see the UK launch of Austrian business, Waidzeit, specialising in watches and jewellery crafted from recycled wine barrels.

Lucy Lee, founder of sterling silver brand Lily Charmed, will also introduce sister brand Scream Pretty.

Lee commented: “This is the first year for Scream Pretty to exhibit at Jewellery & Watch and the first time back for Lily Charmed for a few years. We are coming back as we have found trade shows have boosted our customer base, and we are focusing on trade growth in 2020 for both brands.

“It is exciting for us to meet trade customers that aren’t London centric and hopefully meet an international audience too.”

Elsewhere, Bamboo Vera owner and designer Naomi Stacey added: “We chose Jewellery & Watch 2020 to launch Bamboo Vera as it attracts a diverse range of buyers from fashion boutiques, gift stores and independent jewellers, impressively from all over the UK.

“It’s a great way to showcase a new Jewellery brand like Bamboo Vera, as it will help us grow our brand exposure, and meet some of the best and most influential buyers in the industry. We’re incredibly excited to be taking part.”

Other Jewellery & Watch debutants will include: Guardian Brands, Caprice Trading Limited, High Tide Jewellery, Auriann, Isoswiss Watchparts, Ivory & Co., Limosa Jewellery, NAIIAD, Nefsim Kuyumculuk and Sannex Jewellery Company.

Last week Spring Fair announced a new layout for 2020, with Jewellery & Watch taking a prime spot in Hall One. Read more below:

Jewellery & Watch 2020 to make its mark on Hall 1 as exhibitors invest in new Spring Fair format