On launching the new-look Domino Handbook after 18 months of work.
By Arta Ertekin
Domino has launched its latest Handbook at Jewellery & Watch Birmingham, a 250-page catalogue of findings, shanks and mounts that has been 18 months in the making.
WB the Creative Jewellery Group chairman Patrick Fuller tells Professional Jeweller about the new-look Handbook, the changing needs of contemporary jewellers and demand from Europe.
Professional Jeweller: It has been six years since you launched the last Domino Handbook. How has the book evolved and what are its new features?
Patrick Fuller: We estimate that there are currently some 10,000 jewellers spread throughout Europe who are using our current Handbook and the time is definitely right for us to be presenting HB4, as we call it. In this edition, in view of the high gold prices, we have introduced a number of new, lighter designs. The detailing on many of the products has also been improved so our cluster settings for earrings are now offered with bezels to fit behind them to give extra detail that discerning customers demand. We have also improved upon the technical specifications that HB4 provides. In terms of overall content, things are much the same as in the past, but the information is presented very differently with every care being taken to make it easy to access.
PJ: How are you meeting the needs of the modern jeweller?
PF: There has definitely been a trend throughout Europe for those who might have previously made jewellery from scratch by hand to instead use ready-made components. Whether this is as a result of a decline in skilled craftspeople available to work in goldsmiths and jewellery workshops, or whether it reflects the high labour costs involved in meeting price points for entirely handmade pieces, I’m not sure. Either way the extensive range of products featured in HB4 gives our customers tremendous choice.
PJ: Are all of the products featured in the book Domino’s own?
PF: 95% of everything featured is, I am very proud to say, manufactured entirely in-house here in Birmingham. The exception is the findings which are sourced mainly from our Belgium partner and other European producers. The fact that we are in control of the vast bulk of our own production is a huge plus and means that we can guarantee not only excellent and constant quality but also fast and reliable deliveries. We have customers spread throughout Europe and have translated the new Handbook into French, German and Flemish. HB4 will also be used in Scandinavia, Austria and Switzerland, as well as in Australia where we are fast developing a strong export market.
PJ: The new handbook has a distinctive and fresh design, with a bright pink binder. How did you feel when you saw it and how many will you print?
PF: I am very excited by the new design, which is on an excellent quality of paper and includes some strong images showing how components can be combined. It is colourful and up-to-date; I’m sure our customers will find it equally exciting. Our first print run will be 8,000 copies which, from current levels of interest, are not going to last hugely long.