Luxury online jewellery marketplace JewelStreet has continued its global marketing success with high-profile jewellery designers joining the site and sales steadily increasing.
In August, JewelStreet jewellery sales increased by 20% on the previous month, while total traffic grew by 21%.
In addition, designers are reaping the benefits of premium subscription levels and higher levels of marketing on the website, with average monthly subscriptions up 29%. Four different subscription levels ensure there is a package to suit every brand’s budget and international ambition.
Jewelstreet’s stable of designers and brands increased by 47 in August, including significant global jewellery brands such as Dower & Hall, Katie Decker, Ivanka Trump Fine Jewelry, and Konstantino.
As the Jewelstreet brand continues to grow, there is an increasing number of jewellers approaching the website in order to become a partner.
Jewelstreet have now partnered with a new marketing agency – Accord – for the purposes of global expansion. The impact has been sudden and successful with initial first month’s results increasing conversion rate by 18%.
“I’m really pleased that our momentum continues,” expresses JewelStreet founder and chief executive officer Rob Passmore. “One of our new US based designers landed their first order worth over $2,000 within 12 hours of opening their boutique on Jewelstreet. It goes to show how passionate our community is about unique, provenance-based jewellery.”
On top of August’s success, Rob Passmore was also named a Business Big Shot in the Professional Jeweller Hot 100 2016.