Online jewellery marketplace unveils new look during Jewellery Week.

Online jewellery marketplace JewelStreet has re-launched its website with a new logo and new look as it celebrates its first birthday.

JewelStreet says it "has come a long way in a very short time" since its launch in June 2012 and today works with 140 jewellery designers, selling to consumers.


The new-look JewelStreet site and its new logo were unveiled during Treasure at Jewellery Week last weekend, where JewelStreet hosted a special room showcasing 20 of its key designer brands including Alexander Davis, SHO Jewellery, Paul Spurgeon, Allumer, Charmian Beaton, Anna Byers, Catherine Budd, Kokkino, LucyQ and Sara Gunn.

JewelStreet co-founder Rob Passmore said: "The initial response to JewelStreet has been profound and highlights the need for designers to work in a multi-channel way – selling through the trade and also direct via JewelStreet. We are confident that the rebrand will position us for the next stage of growth with consumers and designers, and places us clearly as the leading online jewellery marketplace.

"Our aim is to make JewelStreet the definitive location for discovering the best and the latest designer jewellery talent available. We believe with the support of our designers, we are well on track to achieve this aim."

JewelStreet hired jeweller Alexander Davis as an advisor earlier this year to help it reposition itself as a more trend-led online jewellery marketplace. The re-brand is said to have marked a dramatic change in the positioning of the business, providing it with a more fashionable and feminine aesthetic.

Davis said: "The team at JewelStreet have got so many things right and the fact that they have attracted over 140 designers since their launch is a great testament to this. I’m thrilled about the re-launch and believe the new brand is much more on trend."

Sarah Ho of SHO jewellery, one of the brands selling through the site, said the site was stylish and chic, easy to navigate and achieves the objective of showcasing jewellery with a "surprise fashion element in the Inspire section".


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