Online jewellery retailer JewelStreet has collaborated with luxury consumer e-magazine The Jewellery Editor to offer readers easy click-through purchasing.

As JewelStreet’s exclusive transactional partner, The Jewellery Editor will enable readers to shop whilst reading editorial content.

In the upcoming months The Jewellery Editor will include a thoughtfully selected collection of JewelStreet designers within its digital content. Readers will then be able to click-through from articles and videos to the ‘Window Shopping’ section for more details on a particular item, and then be re-directed to JewelStreet to complete their shopping experience.


JewelStreet chief executive officer Rob Passmore comments: “We are thrilled to partner up with The Jewellery Editor, who we perceive to be the leading online resource for fine jewellery globally. They have a global reach of over 2m jewellery lovers which represents a significant audience for us. Enabling their readers to click through and buy on JewelStreet creates a seamless user experience and opens up a whole new world of jewellery shopping.”

The Jewellery Editor was founded in 2010 and has since become a digital hot spot for consumers seeking news on luxury jewellery and watches.