Online personalised jewellery retailer has launched a photo-based collection of jewellery to the UK market.

Always looking to push the boundaries in personalised jewellery, Jewlr has created a ‘photo frame’ necklace range, which gives consumers the ability to create custom necklaces with their own personal photos.

Crafted in sterling silver, the photo necklaces are tailored to today’s highly visual and social market, providing consumers with a unique way of sharing snap shots of their lives with people around them and carrying special moments with them wherever they go.


After an official launch last week, Jewlr says this collection has been an instant hit. The company reports: “With millions of people sharing photos of their lives every day on social media, it comes as no surprise that the necklaces are an instant hit. Customers are getting creative with photos of their friends, family members, pets, significant others, and even their favourite selfies.”

Consumers can easily upload their photos from their phone or computer directly on the item page. As soon as a photo is uploaded, a preview of the picture in the necklace will appear in real time. Easy-to-use editing features allow customers to quickly crop, zoom, rotate and reposition their photos to get the perfect fit within the frame.

Using state-of-the-art printing techniques, Jewlr prints each photo directly on a solid sterling silver backing for high-definition photo quality and exceptional vibrancy and clarity. The photos are printed with waterproof and scratch-resistant ink, so they are designed to withstand everyday wear.

In addition to the photo necklaces, Jewlr has also introduced customised ring boxes.

As with the necklaces, consumers can easily upload and edit photos, which will then be printed onto Jewlr’s signature matte black jewellery boxes.