The Strawberry pendant by Jo for Girls will now be sold on Virgin Atlantic flights.

Airline to stock locket and Strawberry pendant for in-flight shop.

Children’s jewellery brand Jo for Girls will now be stocked on flights run by Virgin Atlantic airways.

Jo for Girls exhibited at the Airline Retail Conference in London in July, a show catered to buyers for airline in-flight shops, and after the show the jewellery brand was approached by Virgin Atlantic and asked to send the company samples.


The buyers at Virgin Atlantic have since signed up to stock the brand’s Strawberry pendant and a heart locket, two designs that the brand said have been bestsellers for a number of years.

Jo for Girls director and designer Linda Lambert said: “As Virgin Atlantic now have some internal UK routes, this will further enhance the brand to the UK market. 2013 is shaping up to be a great year.”