Retailer to host jewellery shopping parties at customer’s homes.

Lincoln-based jeweller John Greed has unveiled a new initiative that will bring its boutique to the home of its consumers, with special jewellery parties called John Greed at Home.

Realising that many of its shoppers browsed jewellery online while at work, Greed has instead decided to bring the shopping experience closer to home by offering people the chance to turn their front rooms into a designer jewellery boutique.


The retailer’s sales consultants will bring different jewellery collections to the home of the party host, while being on hand to give advice and help with styling. By hosting a party, Greed says: "You will not only receive eternal gratitude from your friends for organising the best shopping event of the year, but you will also be entitled to special discounts and offers.”

Richard Finch, chief executive of John Greed Jewellery said: “John Greed at Home is an exciting innovation in the jewellery retail sector, and we are proud to be bringing consumers an entirely new way to shop for jewellery. At John Greed Jewellery we believe that shopping should be an interactive experience and what better way to truly interact with our customers than by bringing our array of stunning brands directly into their homes”.

The retailer is describing the John Greed at Home concept as the perfect way to shop with “no expensive parking, no trawling the internet, just gorgeous products brought to you, for you, in your own home.”